Ergonomia is a consulting practice founded by Julien Talbot, specialising in Activity Ergonomics and the Economy of Functionality and Cooperation (EFC). The firm helps organisations facing deteriorating working conditions, absenteeism, turnover, and cultural misalignment by reconnecting day-to-day work activity with strategic and economic decision-making.
Julien’s approach goes beyond classic ergonomic assessment. He analyses real work situations, integrates organisational strategy, and then translates recommendations into practice and training, influencing both company culture and performance. Based originally in Réunion and now evolving internationally, Ergonomia supports leaders who want healthier organisations, stronger collaboration, and work environments designed for people, not just processes.
Julien approached us to create and spread an image faithful to his values, expertise, and way of working, so that the right people would recognise themselves in his message and choose to work with him.
The challenge was twofold. His personal brand and company brand were blurred, yet deeply connected through shared values and philosophy. At the same time, his previous visual identity felt fragmented — a complex logo, mixed styles and little harmony. The brand didn’t reflect his level of thought leadership nor the sophistication of French consulting culture.
Our task was to:
In short: build a strong personal and company identity — as one.
We started by defining the brand around singularity — aligning the personal brand, company brand, and employer brand into one consistent identity. Ergonomia needed to speak with one clear voice, whether people encountered Julien directly or through the organisation.
We then designed a new visual system:
From there, we brought the identity to life through:
The outcome is a brand that feels coherent, confident, and unmistakably Ergonomia. What was once split between person and company is now unified — a single identity grounded in values, strategy, and meaningful collaboration. Ergonomia is now positioned not just as a consulting service, but as a thought partner helping organisations transform how work is truly experienced.
“I’ve chosen to work with you not just for your excellent design skills, but primarily for your systemic vision & strategic approach. I see you as an experienced architect rather than just a skilled craftsman.”