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Founded in 2018 by Dayrius, DayTech connects consumers and businesses with reputable electronics manufacturers around the world. The company offers an extensive catalogue of tech products, from computing hardware to gaming equipment and corporate gifts, with an emphasis on authenticity and trusted sourcing.
DayTech operates actively on major e-commerce platforms including Lazada and Shopee, where it maintains a 97% seller rating and over 1,000 followers across its stores. Alongside marketplace sales, DayTech also supports corporate and government procurement, positioning itself as a modern tech companion for both everyday consumers and organisations.
DayTech approached us with a clear ambition: to revitalise its brand, refresh its identity, and redesign its website to reflect the credibility it had already built on Lazada and Shopee. The previous brand system felt dated and inconsistent, a complex logo, scattered colours, and visuals that didn’t scale well across marketplace banners, listings, and web.
Our challenge was to modernise the brand without losing familiarity. We needed to position DayTech as a trusted, future-ready tech brand that still felt approachable to marketplace shoppers, while remaining professional for corporate clients and partners.
Beyond branding, the project also focused on website redesign and improving operational processes through automation and conversational AI (chatbot) to support enquiries and conversions.
We rebuilt DayTech’s identity around clarity, focus, and motion. A new DT wordmark introduced simplicity and forward direction, supported by a refreshed colour palette anchored in royal blue and cyan to communicate trust and reliability. A cohesive typographic system using Outfit unified marketplace visuals, corporate materials, and the website.
The identity was then applied across key touchpoints:
The result is a unified brand presence across marketplaces and web. What once felt fragmented now speaks with one clear voice, positioning DayTech confidently as “Your One-Stop Tech Companion.”
“Alvis is a systematic designer with an innate Midas Touch in his craft. He takes great pride in his work & consistently goes above & beyond to exceed client expectations. Communication with Alvis was always clear, professional, & efficient. I strongly recommend Alvis to anyone needing a brand refresh or website.”